I was peak kid in the 70’s, you know, cricket and footy in the street and riding my bike up the shops to buy my mum a soft pack of Peter Styvesant. I was mostly a city kid, but at 11, my parents packed us into the back of the Toyota Crown station wagon and headed bush for a few years to run some country pubs.

Like that, high school was over and law school was calling. Yeah, I finished it, but whoa, that just wasn’t me. But what the hell was? Serendipity saw me into the creative department of an ad agency, a job I won as ‘National Winner’ of AWARD School.

I worked my way through junior, mid level through to senior roles at O&M, Mojo and others before taking the position of Creative Director at Lowe Hunt. Within a few years, the agency was named ‘Creative Agency of the Year’ and I  was named in the Top 10 Creative Directors within the region.

However, after deciding I didn’t want to outsource parenting, it was time for a sea change and a different challenge. I moved to Newcastle for less crowded surf and to open my own agency and food concept.

I’m still working with clients I’ve worked with for more than 10 years and I’m also working with agencies looking for an experienced set of hands and compelling ideas. 

Now bite size; I’ve been a creative in 10 agencies, owned two of my own, been a CD/ECD for 15+ years, won 100+ awards, made plenty of mistakes, learned loads, laughed a lot, struggled, thrived, struggled again, got out the other side of stage 4 cancer with nothing lingering but gratitude.

Click here for my CV

COACHING: I also coach fellow creatives at The Well. After 30+ years in the industry I know the pressure, the politics, and the quiet toll they take. I’ve tutored, mentored and led more than 200 hundred creative people. Now I’m sharing what I’ve learned and serving others on their path.